Demand-pull innovation and invention-push innovation
Most product designs fall under one of two categories: demand-pull innovation or invention-push innovation.[5]
Demand-pull happens when there is an opportunity in the market to be explored by the design of a product.[5] This product design attempts to solve a design problem. The design solution may be the development of a new product or developing a product that's already on the market, such as developing an existing invention for another purpose.[5]
Invention-push innovation happens when there is an advancement in intelligence. This can occur through research or it can occur when the product designer comes up with a new product design idea.
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