In depth
According to the Chartered Society of Designers, design is a force that delivers innovation that in turn has exploited creativity. Their design framework known as the Design Genetic Matrix determines a set of competences in 4 key genes that are identified to define the make up of designers and communicate to a wide audience what they do. Within these genes the designer demonstrates the core competences of a designer,engineer and specific competences determine the designer as an 'industrial design engineer '. This is normally within the context of delivering innovation in the form of a three dimensional product that is produced in quantity. However the definition also extends to products that have been produced using an industrial process.Design, itself, is often difficult to describe to non-designers and engineers because the meaning accepted by the design community is not one made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. One of the many accepted (but intentionally unspecific) definitions of design originates from Carnegie Mellon's School of Design, "Design is the process of taking something from its existing state and moving it to a preferred state." This applies to new artifacts, whose existing state is undefined, and previously created artifacts, whose state stands to be improved.
According to the ICSID (International Council of Societies of Industrial Design), "Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange."[4]
It is critical to the product development process that the Industrial Design engineering and engineering aspects of a product are considered simultaneously. This can occur via two methods. The most streamlined method is for the product industrial design Engineer to have an education and/or background that encompasses both Industrial Design engineering and engineering. Unfortunately, there are very few educational establishments (especially in the United States) that embrace this educational ideology. A survey of engineering and Industrial Design engineering curricula clearly demonstrates this fault. The other method, which is utilized by most U.S. companies, is to employ or contract with separate teams that focus somewhat independently, with occasional meetings to ensure the primary goals of each team are met or exceeded. The difficulty with the latter process is that there is sometimes a vast disconnect behind the skills, education, and understanding of the two groups. This disconnect can sometimes become extremely cumbersome to the design process, and possibly fatal to the ultimate success of the product.
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